Wasted Advertising?
In the early 1900's Philadelphia retailer John Wanamaker complained that: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." One hundred years later, what do you think?

What percentage of your advertising do really think is wasted?

Less than 10%		12%
10-20%		9%
20-30%		12%
30-40%		16%
40-50%		50%

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