Legendary Philadelphia retailer (and 35th US Postmaster General) John Wanamaker is credited with lamenting that: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." The quote is used a lot and it’s a good bet that a lot of business folks today actually believe that old John W. is absolutely right.
The problem is, old John W. left us a little over 85 years ago and anyone who thinks that wasting half their advertising is just part of the cost of doing business is dangerously mistaken. John Wanamaker didn’t live long enough to see the advent of commercial radio or television and there’s no way he could have envisioned anything remotely resembling satellite TV, naming rights or product placement. Not to mention the internet and the host of opportunities it has given birth to.
Every single one of those advances has brought with it as many challenges as it has opportunities. Just keeping track of all of them, especially in the last decade, has been a daunting prospect even for the largest advertisers and agencies. So, if you’re feeling a little lost when it comes to your marketing, don’t feel like the Lone Ranger. On the other hand, if you’re feeling comfortable with the options, but you’re not sure where to start, congratulations, you’re a bit ahead of the game!
Either way, when it comes to making smart choices for your marketing, Entercom Milwaukee is here to help. We live, eat and breathe marketing 24/7. It’s what we do. And while Entercom cut its teeth on radio, it’s just one part of all the on-air, on-line and on-site marketing solutions we can bring to bear to help you build your business.
So… where do you start? With our Executive Marketing Model sessions we’ve made the process easy. It starts with one, two or three decision-makers from your business in a room with some of our most experienced and creative people. We’ll spend about an hour discovering the things that really make your business tick. We’ll ask a lot of questions. Everything we discuss will stay confidential and no one will try and sell you anything. Leave your checkbook at the office. After that, the real magic happens…
To set up an Executive Marketing Model session for your business call Alan Kirshbom directly at 414-448-2103 or send Alan an e-mail today! .
