According to initial results from a continuing Audience Attrition project by Bridge Ratings & Research, AM/FM Radio listening is returning to former high-water marks as a result of both the medium's lower commercial load policies and a growing segment of MP3 users who after some time immersed in their new technology toy, become fatigued with their time spent with the MP3 player and return to terrestrial Radio among other sources of audio entertainment.

Other updated findings include:

- Terrestrial audience erosion to alternative audio entertainment continues to occur in young demographics though at a slower rate than seen previously in 2005.

- Erosion rate halted for the time being among the 25+ age group.

- Where a 15 percent decrease in terrestrial Radio use by 12-24 year olds was reported for Q3 2005 vs Q3 2004, by Q4 2005 use had increased by two quarter hours per week per person resulting in only a 4 percent increase when compared with Q4 2004.

- Listening to traditional Radio by Adults 25-49 has risen from 65 quarter hours a week (Q4 2004) to 67.

(Source: Research Brief, 1/18/06)