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Customer Needs Analysis

Please take a minute to answer the questions below. You may find that by going through the process of answering, you will uncover useful perspective about your business and competitive environment. Once you submit the analysis, one of our Marketing Professionals will be well prepared to discuss possible strategies suitable for your business. Expect a personal phone call within 24 hours of your submission. If you do not hear from us within that time frame, please call our VP/GM, Alan Kirshbom at 414-448-2103, for a personal consultation.

How and why did you get started in this business?

If someone were in the market to buy your product and/or service today, why would they buy from you?

If someone were in the market to buy your product and/or service today, why wouldn't they buy from you?

What is the greatest misconception people have about buying your product and/or service?

What are the most important things people should know about buying your product and/or service?

What are the benefits of buying your product and/or service from you?

Tell me about your very best customer; the type of individual(s) that when you see them in your store you want to make sure that your very best sales rep is helping them. How would you describe them?

Why do customers come to you?

What do you offer that competitor's can't or won't?

What makes your business unique? (positioning) What is your Unique Selling Proposition (USP)?


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