Wasted Advertising?
In the early 1900's Philadelphia retailer John Wanamaker complained that: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." One hundred years later, what do you think?
What percentage of your advertising do really think is wasted?
What action does billionaire Warren Buffet take when Wall Street and the economy appear headed for disaster? The answer probably isn't what you think. You may not have Buffet's billions, but that doesn't mean you can't take action like a billionaire.
While many companies are suffering at the hands of one of the worst economic downfalls in the history of the country, others are quietly prospering. Here's a Brandweek take on what's working and how any brand can adapt to be successful.
Here's a comprehensive look at the Milwaukee Radio market based on the Summer '08 Arbitron Survey and the Aug07-Jul08 Scarborough Survey. View it on-line or download a PDF to your PC!
Everyone keeps telling you they're "Number One" in this or "Number One" in that. At Entercom Milwaukee you're "Number One" with us. We're ready to sit down and listen to the specific needs of your business. Instead of offering some "package du jour," we're commited to building solutions specifically for you.
Everything You Always Wanted To Know About Podcasting But Were Afraid To Ask... Or Why Ignoring Podcasting Can Cost You Your Business...
Get the audio scoop on the direct pipeline to your best customers.
Vertis Communications has conducted a customer focus tech savvy study that hs revealed that younger women or Gen Y women, are becoming increasingly dominant when it comes to new technology compared to males.
Newspapers will become primarily online products at varying paces over the next decade, according to Ken Doctor, a lead analyst with Outsell Inc., a research and advisory firm that provides market analytics to the information industry.
A new report released by Packaged Facts called The U.S. Urban Youth Market estimates that urban youth consumers number nearly 24 million people with a spending power of about $500 billion. The report also estimates that the spending power of urban youth consumers will grow to $644 billion by 2010.
Major brand advertisers responsible for $20 billion in ad spending are losing confidence in the effectiveness of TV advertising. More than three out of four advertisers -- 78% to be exact -- said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum.
A majority - 57% - of teens aged 13-17 now have a cellphone, but that’s far below the 80% of adults 18-plus who own a phone. Still, for a glimpse of the future, look no further than Generation Wireless.
Despite rapid acceptance, financial losses continue to mount. Spurred by deals with high-profile talker Howard Stern and talk show goddess Oprah Winfrey, along with deep price cuts in satellite radio receivers, Sirius Satellite Radio and rival XM Satellite Radio are writing a new chapter in the history of radio.
People often say that if radio had been invented after television, it would be the top medium. Radio got a bum rap when television was invented. People said it was dead and a whole generation of advertisers never got beyond that. But attitudes toward Radio are changing.
As the auto industry continues to shift significant dollars to the Internet, the category is expected by next year to claim 15 percent of all online media and spending.
Entercom owns and operates a nationwide portfolio of radio stations. We operate multi-station operations with leading positions in virtually all of our markets, which includes many of the country’s top markets
A glum fourth-quarter analysis from Merrill Lynch on the newspaper industry titled "2005: A Year to Forget" reported a 2 percent rise in ad revenue among the eleven major newspaper holding companies, but tempered this good news with the observation that the number missed Lynch's own projection of 4 percent.
As CEO of Entercom, the third-largest U.S. radio group in terms of revenues (behind Clear Channel and Infinity), David Field could focus singularly on the financial performance of his company’s stations, working to make each of them a competitive market leader in the midst of an increasingly difficult media environment.
Scarborough Research has released a study that finds Sports Radio listeners are 27 percent more likely than the average adult to live in a household that has a financial investment.
According to initial results from a continuing Audience Attrition project by Bridge Ratings & Research, AM/FM Radio listening is returning to former high-water marks as a result of both the medium's lower commercial load policies and a growing segment of MP3 users who after some time immersed in their new technology toy, become fatigued with their time spent with the MP3 player and return to terrestrial Radio among other sources of audio entertainment.
How much interest do Americans really have in buying satellite Radio service? After hearing all of the hoopla about Howard Stern's move to Sirius, American Media Services CEO Ed Seeger hired Roper OmniTel to conduct a nationwide phone survey of 1,008 people. It found that a large majority of Americans (86 percent) are not likely to consider the purchase of satellite Radio in the future because of his move.
If you are looking to drive a direct response from consumers, such as calling a phone line to order your product or arrange a sales meeting, it is worth remembering that some marketers question whether radio can be effectively used in this way.
Americans are the biggest spenders on the planet. Collectively, U.S. consumers spend more each week than the annual gross domestic product of Finland. At that pace of spending, the average American household’s economic outlays for all goods and services reached a rather grand $1,500 a week in 2005, according to the U.S. Bureau of Economic Analysis.
Picture yourself looking for a parking space at the local mall while singing along with your local fm oldies station. As you walk to the door, the digital signs above the mall entrance run an ad for a new and improved anti-aging cream. Coincidence? Not necessarily. Smart Signs are on their way to a mall near you.
In a society characterized by time poverty and hectic consumer lifestyles, Radio stays closer to the consumer for longer periods during prime buying hours than any other medium.
The proliferation of sports in our society continues to grow - for many reasons, most of which is the dollars attached to these events," says Bruce Gilbert. He adds, "Those games - and all that coverage on Sportscenter - are to men what Oprah and Dr. Phil are to women. While the female subculture is oohing and awing over "Trading Spaces", the guys are tuning in to see what teams are trading faces."
Online and radio are the only mediums predicted to enjoy substantial audience growth over the next 12 months• A fifth of online users listen to the radio at any one time• Combining radio and online significantly enhances response and interaction• Online and radio provide complementary benefits for advertisers• Radio and online are ‘social connectivity’ media.
A small but growing number of physician groups are turning to radio advertising to promote their practices, build reputation and find new patients. Commercials, program sponsorships and other types of radio promotions often are more affordable than television advertising. The repetition of radio commercials can leave a stronger impression on consumers than newspaper or other printed advertising.
A breakthrough research study on the creation of effective Radio advertising for kids was conducted recently by consumer research company, ConsumerQuest Inc. and Radio Disney. The objective of the study was to empower clients and creative teams with the strategies and tools to develop powerful Radio ads for kids.
Women represent 52 percent of the population and make or influence 85 percent of the purchasing decisions in America. According to Mary Lou Quinlan, whom The Wall Street Journal has referred to as "the Oprah of Madison Avenue", most marketers have, historically, ignored or misinterpreted the key role of women in the purchase-making process.
When budgets are tight, radio offers a unique advantage and an opportunity at a level playing field. Radio dollars go farther than TV dollars, fill the gaps in newspaper dollars, and provide a reach not touched by print ad dollars. Snapple is perhaps one of the best know radio success stories. Aggressively promoted by Howard Stern and Rush Limbaugh, the once tiny beverage company was bringing in over $24 million in sales within just a few years.
So how can you best put the power of radio to work for you and your business? A new study offers important insights. Written by: Marijane Milton, VP of Training and Development, Entercom Communications
A well-produced radio spot can inspire the imagination like nothing else. Without a video aspect, the listener's mind is free to wander--to conjure up splendid and impossible scenarios to hold their interest, make them laugh, and, most of all, to pay attention! People listening to radio are usually doing something else at the same time--driving, working in the home or at the office, or exercising--so they don't necessarily hear every word in a commercial. It has to be good!
The advertising world has been humming with the phrase "buzz marketing" for a while now, but only recently has it come under fire for potential FTC violations. What we used to call good old fashioned "word of mouth" advertising has the potential to be a dangerous two-edged sword, especially when it's directed towards younger audiences.
Don't react rashly to falling sales by cutting your ad budget. See what deals you can get first.
Q: If my sales start to fall off, should I cut back on my advertising?
A: No! It's the link to your customers! The answer lies in getting tougher with media negotiaitions and changing your message.
Most of the published research concerning variations in Radio execution used some type of recall or image-change measures, rather than actual sales results. One of the reasons that recall studies have been so popular is that they’re not terribly expensive, and they can be conducted more often and for a wide variety of ads.
While many radio professionals will suggest people are still tuning into radio for entertainment, music, information, personalities and contests (what radio does), some argue that the needs of listeners are more intrinsic.
Read the exciting history of radio. The 1940s & 1950s saw WWII, the invent of television, the birth of rock & roll, as well as the birth of baby-boomers.
The Reagan administration de-regulates the industry. Stations now have to satisfy the demands of the marketplace instead of the demands of Federal regulation.
